When I was 25 years old, you couldn’t tell me or train me in anything, as a salesperson I knew it all, I was hitting my targets, achieving my bonus and living the life of riley. It is only now a few (ahem!) years on that I realise how little I really knew and understood and how important person…
Blog
Hello welcome to our blog page. You’ll find lots of blogs here about training, coaching, facilitation, personal and professional development, oh and some New Results news too.
We hope you enjoy them, please feel free to share and comment.
How is our training different?
Are you ready to be sold to? Politics and selling
It’s official we are now in the full throws of a general election campaign. So, what do the politicians need to achieve? Well, they need to win our votes, so they need to start selling themselves and explaining why we should vote for them.
In the last general election, of those eligible …
Is your soft selling a crime?
Broken windows and soft selling. How do these fit together?
Let me explain. I have been rereading Malcolm Gladwells “The Tipping Point”; part of the book talks about the well-publicised broken windows theory that was first introduced by social scientists Read More
Pin the customer on the journey
I was in my native county – Lancashire – earlier this month, delivering my keynote on the Psychology of Consumer Behaviour. Hey, wake up at the back! This is a bit different, though I admit that there’s a couple of pictures of a brain.
Anyway, part of my keynote examines where cu…
But we ALWAYS lose deals on price
Do you position your price effectively with customers?
Position the value of what you offer and how much value you can bring to your customers. Customers are far more interested in value than you might think. I say this because so many people we meet when we deliver seminars and training t…
Shop, Horror!
As sure as a cheap pack of Christmas cards on Boxing Day, the festive retail sales figures got the usual media coverage. And the winners are? Next, Aldi, John Lewis Waitrose and House of Fraser to name a few. I pinged Steph McGovern a tweet with my thoughts (reply still pending Steph!) Now,…
Why traditional sales training won’t work for Scottish Power
We have seen the news today that Scottish Power is being forced to pay customers £8.5M after a probe by OFGEM ht…
Recipe for the perfect sales person
In celebration of it being National Cake Week we thou…
The perfect consumers? – Romeo & Juliet
A fanciful story on what might have been if a certain wedding planner had really understood their customer and their behaviours on the day they visited.
Romeo and Juliet. A good read even though it had a sad twist at the end. They deserved better.
Just think, if Bill had been …
Is it right to treat customers the same?
One of our directors used to work in banking, but we try not to hold it against him.
What’s interesting about the banking sector – in fact, all firms that were regulated by the Financial Services Authority (FSA) – is that they had to adhere to a set of principles called “Treating …
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Helpful resources...
We spend a lot of time researching our training courses and once we’ve found something useful we love to share it. So here’s some useful free resources for you to read, watch and use.
Resources:
Assessing Your Learning and Development Needs
Resources:
Building Trust in a Digital World
Resources:
Your Networking Guide