Sales and selling Archives - Page 3 of 4 - New Results

Blog

 

Hello welcome to our blog page. You’ll find lots of blogs here about training, coaching, facilitation, personal and professional development, oh and some New Results news too.

We hope you enjoy them, please feel free to share and comment.

politics

Are you ready to be sold to? Politics and selling

It’s official we are now in the full throws of a general election campaign. So, what do the politicians need to achieve? Well, they need to win our votes, so they need to start selling themselves and explaining why we should vote for them.

In the last general election, of those eligible …

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crime, crime scene

Is your soft selling a crime?

Broken windows and soft selling. How do these fit together?

Let me explain. I have been rereading Malcolm Gladwells “The Tipping Point”; part of the book talks about the well-publicised broken windows theory that was first introduced by social scientists Read More


donkey, game

Pin the customer on the journey

I was in my native county – Lancashire – earlier this month, delivering my keynote on the Psychology of Consumer Behaviour.  Hey, wake up at the back!  This is a bit different, though I admit that there’s a couple of pictures of a brain.

Anyway, part of my keynote examines where cu…

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deal, binding contract

But we ALWAYS lose deals on price

Do you position your price effectively with customers?

Position the value of what you offer and how much value you can bring to your customers. Customers are far more interested in value than you might think. I say this because so many people we meet when we deliver seminars and training t…

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christmas, christmas shopping

Shop, Horror!

As sure as a cheap pack of Christmas cards on Boxing Day, the festive retail sales figures got the usual media coverage.  And the winners are?  Next, Aldi, John Lewis Waitrose and House of Fraser to name a few. I pinged Steph McGovern a tweet with my thoughts (reply still pending Steph!)  Now,…

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scotland, scottish

Why traditional sales training won’t work for Scottish Power

We have seen the news today that Scottish Power is being forced to pay customers £8.5M after a probe by OFGEM ht…

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cake, cake day

Recipe for the perfect sales person

In celebration of it being National Cake Week we thou…

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romeo and juliet

The perfect consumers? – Romeo & Juliet

A fanciful story on what might have been if a certain wedding planner had really understood their customer and their behaviours on the day they visited.

Romeo and Juliet.  A good read even though it had a sad twist at the end.  They deserved better.

Just think, if Bill had been …

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fair, equal

Is it right to treat customers the same?

One of our directors used to work in banking, but we try not to hold it against him.

What’s interesting about the banking sector – in fact, all firms that were regulated by the Financial Services Authority (FSA) – is that they had to adhere to a set of principles called “Treating …

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saint george, dragon

Slaying your sales demons

Competition

It’s useful to have competition – they are an indicator of a market with demand and can keep you on your toes.  But we don’t always see them that way, do we?

Short of taking the Victor Kiam* approach (he was …

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Helpful resources...

We spend a lot of time researching our training courses and once we’ve found something useful we love to share it. So here’s some useful free resources for you to read, watch and use.

Team development day

Resources:

Tools to help you create your presentation structure

Team training for a group of professionals

Resources:

Mastering Commerciality for Professionals – brochure

Group of people putting post it notes on a wall planner

Resources:

Learning Needs Analysis (LNA)