A huge thank you to the legend that is Ian Farrar from The Industry Angel Business Podcast for inviting Mike and Nevil to share their knowledge on his recent podcasts.

You can listen to Mike sharing the key sales ingredients, as well as an insight into his sales utility belt.

Then once you’ve got the key sales ingredients, you can hear Nevil share his thoughts on the customer journey. You may feel a tad hungry after this podcast too, there is a reference to fried chicken.

Whilst you are here you can download the customer journey resource and cost value matrix resource to help you put your customers on the green line.