Background and experience:

Ian has spent three decades working in sales and service roles, developing a deep understanding of how people think, behave, and succeed in customer-facing environments. His background includes leading teams, coaching sales professionals, and designing practical development programmes that help individuals improve performance in a way that feels authentic and achievable.

Drawing on broad industry experience, Ian supports organisations in creating stronger customer relationships, building collaborative teams, and encouraging more creative approaches to service and sales challenges.

He has coached professionals at all levels of experience from those new to customer-facing roles to established team members seeking fresh thinking and greater impact.

Coaching philosophy and coaching clients:

Ian believes coaching works best when it is warm, supportive, and human but also gently challenging.

His approach encourages people to think for themselves, uncover their own solutions, and gain confidence through exploration rather than instruction.

“Coaching is about helping people discover what they’re capable of. I create space for people to think differently, find clarity, and build practical steps that lead to better results.”

Ian works with customer service teams, sales professionals, and anyone wishing to improve how they connect with customers, collaborate with colleagues, and bring creativity into their work.