Johari Window. What is it and how can it help us get to know our clients in a very different way?
Johari Window is a tool that's really stood the test of time. Developed in 1955, by two people - …
Blog
Hello welcome to our blog page. You’ll find lots of blogs here about training, coaching, facilitation, personal and professional development, oh and some New Results news too.
We hope you enjoy them, please feel free to share and comment.
Johari Window – what’s it all about?
Psychology of Consumer Behaviour – Assumptions
In my previous blog, 'What is The Psychology of Consumer Behaviour?', we highlighted an important fact - the consumer is unique. In addition, we recognised that we need to consider the consumer's values - and not our own.Read More
What is The Psychology of Consumer Behaviour?
We are exploring the Psychology of Consumer Behaviour (PCB), something we’ve invested a lot of time in and done a lot of research and reading around it. First of all, let’s consider what Psychology of Consumer Behaviour is all about?
The individual consumer is unique
This is…
Why consumer behaviour is important
Consumer behaviour is important and here's a short story about why.
A long weekend in the magnificent village of London – what could be nicer?
Nevil was already there, having been visiting clients the day before, so I decided to take the early train so we could fill our day. All…
Pin the customer on the journey
I was in my native county – Lancashire – earlier this month, delivering my keynote on the Psychology of Consumer Behaviour. Hey, wake up at the back! This is a bit different, though I admit that there’s a couple of pictures of a brain.
Anyway, part of my keynote examines where cu…
The perfect consumers? – Romeo & Juliet
A fanciful story on what might have been if a certain wedding planner had really understood their customer and their behaviours on the day they visited.
Romeo and Juliet. A good read even though it had a sad twist at the end. They deserved better.
Just think, if Bill had been …
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Helpful resources...
We spend a lot of time researching our training courses and once we’ve found something useful we love to share it. So here’s some useful free resources for you to read, watch and use.
Resources:
Assessing Your Learning and Development Needs
Resources:
Building Trust in a Digital World
Resources:
Your Networking Guide